The iPhone was launched 10 years ago today: Mike’s Techs reminisce


Today, June 29th, marks 10 years since the original iPhone was launched. A few of us at Mike’s worked at Apple on launch day and more than a few of us waited in line to buy the iPhone. The team at Mike’s share their memories:

  • The touchscreen blew me away. Until then, touchscreens were horrible.
  • I wanted to keep the film on the phone as long as possible. The first person to call me couldn’t hear me. I thought I got a DOA device, but it was the film blocking the speaker.
  • Wait, we didn’t even get an App Store until 2 years later?! I forgot about that.
  • Launch day? I remember launch weekend! AT&T’s servers were not cooperating so I couldn’t activate or use my new iPhone for 2 days!
  • I had a perfectly good Motorola phone when the iPhone came out and being a very practical person I didn’t feel I could justify buying an iPhone. But I could only hold out a few weeks. I took my Motorola phone with me kayaking in the ocean and “Oh no it got destroyed!” and now I was free to buy an iPhone.
  • I was so excited when the price dropped. I ran to the Apple Store and was finally part of the cool kids in the office. I took a trip home a couple months later and I couldn’t believe how beautiful the pictures were. Having an easy way to read email was an unreal experience.
  • I remember I couldn’t even take my iPhone out when I was waiting in line at Starbucks because everybody around me wanted to see it!
  • I remember we had a lot of celebrities that day [at the Apple Store 5th Avenue].
  • I remember how much my hands hurt because we had to clap for what felt like hours.
  • What I mostly remember is the collective gasp when we first saw it in person. We were all hands on deck that day [at the Apple Store]. The store didn’t open until 6pm. All the windows were covered so all the people in line couldn’t see the setup. It was about 30 of us each assigned to set up an iPhone on the display tables. We had about 150 employees in that store and everyone was gathered around these 30 iPhones. We were not allowed to open the iPhone box or take the phone out until the order was given! We all held the box in silent anticipation…then got the okay to take the lid off our iPhone box. We all gasped so loud! Imagine 150 people gasping at once and just silent with awe. We had all waited 6 months to see the iPhone in person! And we got to see it, hold it, and play with it 2 hours before the rest of the world who was behind those covered windows. Granted, we got to play with it for maybe 5 minutes but it was a very cool and very Apple-geeky experience.
  • I remember we had our first cracked iPhone screen [at the Apple Store] not even 10 minutes after we opened the doors to start selling them. We just gave the poor guy a new iPhone.
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